The 4Rs In Asian Shopping Centre Management
The retail scene in Asia is continually evolving, most evidently in shopping centres where consumers are spoilt for choice by a wide variety of goods and services offered by myriad retail shops. For those in the shopping centre industry, the efficient development and management of shopping centres is a crucial task that is becoming increasingly complex. The 4 Rs Asian Shopping centre management is both a reference book and a practical guide to the intricacies of managing a shopping centre effectively. The authors one an accomplished academic and the other, a seasoned practitioner have combined their expertise in theory and practice to produce a first of its kind work on Asian shopping centres that is comprehensive yet highly readable.
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Description
The retail scene in Asia is continually evolving, most evidently in shopping centres where consumers are spoilt for choice by a wide variety of goods and services offered by myriad retail shops. For those in the shopping centre industry, the efficient development and management of shopping centres is a crucial task that is becoming increasingly complex. The 4 Rs Asian Shopping centre management is both a reference book and a practical guide to the intricacies of managing a shopping centre effectively. The authors one an accomplished academic and the other, a seasoned practitioner have combined their expertise in theory and practice to produce a first of its kind work on Asian shopping centres that is comprehensive yet highly readable.
Publisher: Cavendish Square Publishing
Paperback
2006
ISBN: 9789812103918