Riding The Bandwidth: Producing For Digital Radio

This book begins with a summary of how radio evolved as a service, how radio productions can be conceived, some approaches to radio presentation, and how these may be applied to developing content for digital transmission. One chapter focuses on institutional radio and an introduction to some of the events that shaped radio as an industry. Another chapter covers the notion that radio listeners of today are now consumers and users. Listeners are now familiar with functioning within a digital environment, accessing the information, and they may be considered co-producers. The listening habits of these listeners are explored and institutional radio which is still functioning in an organizational model from the 50s needs to acknowledge the change in the listener profile and update itself. The book also covers the various production and editing processes that go into producing a radio program. Discussions on using digital editing software and the concept of producing stereo productions.

Publisher: Marshall Cavendish Academic

Paperback

2005

ISBN: 9789812104151